You should make developing 100 customers one of your highest priorities. While it is nice and exciting to add another distributor in your downline, your personal customers, and the customers of your downline, will be the bread and butter of your business for several reasons.
It is often easier to find someone who will buy your product than it is to find someone who will commit to creating a business. Launching a business is a far greater commitment than buying some product. The thinking in the back of a potential customer's mind is that if he is not satisfied, he can just stop buying the product.
There are some things that you can do to ensure that the customer DOES continue to buy from you, but that is a topic for another day!
If you treat your customers properly, the dropout rate can be much lower than the dropout rate for your partners. A stable customer base will give your business stability and will give you a solid level from which you can build your business.
A network marketing business should be built on customers. Customers are what gives the business credibility. It also makes the governing bodies happy. One of the field marks of a "pyramid" scheme is the absence of real customers.
And you know what? Some of those customers that are very happy with your service just might someday become your partners in your downline!
So work to develop 100 loyal retail customers that continue to purchase your product month after month, or wholesale customers who are not currently distributors, and see if that does not make you excited about your business!
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