The First Thing To Do As a New Network Marketer
The first thing to do is a question that most new network marketers have as they start their new business. My answer is going to be somewhat different from what you would might expect and perhaps somewhat controversial because it is probably not the answer your sponser is going to give you.
Most sponsors are going to give you one of several answers. They are going to tell you that the first thing that you should do is to make a list of your family and friends and talk to them about your new business. They will tell you to start with your warm market. Other sponsors will tell you NOT to start with your friends and family but to begin advertisng to reach a cold market, or people that you do not currently know.
The First Thing To Do Before You Do Anything Else
My answer is different, but remember that it is only my opinion as to what is the first thing to do. You will want to talk to your sponsor about the first thing that you should do as I don't want to get you in trouble with your sponsor. But please consider what I am suggesting.One of the things that you will get when you start your network marketing business is a sales kit. It could be an actual physical kit, or it might be a download from the internet or it might even be a website. But one of the things in that kit will be a section that might be called "Rules and Regulations," or it might be called "Policies and Procedures," or it might be called "Terms of Compliance," or something similiar.
I suggest that the first thing to do is for you to find that section and read it first before you do ANYTHING about finding customers or business partners. It will tell you what you can and what you CANNOT do or say with your network marketing business as far as products or the business opportunity is concerned.
If you read those policies and follow them, you can save yourself and your company a lot of trouble.
Your first reaction may very well be "Well, this is my own business, and I can do what I want!" Yes, it is your business, but it is your business in much the same way that a McDonalds owner owns his own business. You may own the business, but there will be policies and restrictions just like the ones that the franchise owner will place on you in order to protect the franchise.
It is the same way with network marketing. Most companies are going to have rules and regulations that you will need to comply with. That may seem restrictive, and some of the terms of compliance ARE very restrictive, but there are reasons that they are so restrictive.
Those policies are there to keep the network marketing companies out of trouble with the regulatory agencies and also to keep YOU out of trouble.
All too frequently we see network marketers online that are making claims about their products or their income that they really shouldn't be making. For example, you can't claim that your product is going to cure any kind of disease or that it can even be used as a treatment for a disease. You can't claim that your product will solve your skin problems or your digestive problems.
Unless your product has been approved by the FDA for the condition that you are treating, you cannot make that claim. If the regulatory agencies find that those claims are common in your company, they can and will penalize or even shut down your company. And that is why your company has a strict compliance policy to protect them and you from lawsuits or punitive actions.
There are also compliance rules concerning income claims. I often see network marketers saying that they have made thousands of dollars from their network marketing business.They really shouldn't be saying that, either. The FTC or other agencies will want an official company document specifiying what the average income is for a distributor, and that document needs to be provided to every prospect that you are trying to enroll.
Those averages don't look very impressive, because they are averages from all distributors, whether they make money or not. But we are still required to present that official document to anyone that is taking a look at the business.
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The product and income claims are something that we as network marketers need to police. It is up to us as professional network marketers to help keep our companies out of trouble, because we can cause our companies a LOT of trouble by the product and income claims that we make.
So my recommendation for the first thing to do is that you go and find the terms of compliance for your company and read them. Follow them! Keep you and your company from making negative headlines in the news media. Find out what you can and what you can't say, because the regulatory agencies can and will take actions against companies that are saying and doing things outside of what is permitted.
Once you are familiar with your particular terms of compliance, go out and market and promote your company in all the ethical and legal ways that you can! Make it a great industry!
So long from Roger Cox of rogercox.net
P.S. STRUGGLING In Your Home Biz?.. If your upline doesn’t have a proven system for you to generate 20+ qualified leads per day online check out this FREE Video – Click HERE
Contact Me at: rogercox@rogercox.net
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Additional Resources
Stand Out From the Crowd of Network MarketersNetwork Marketing Pro - Eric Worre
Success Magazine
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