Residual Income Without Work?

Want to know how you can be sure that you will fail at network marketing?  There are actually a number of ways; but for the purpose of this post, I will concentrate on one.

When you first began network marketing, were you told about residual income?  Residual income is income that continues to come in even after the work that created the income is finished.  Residual income can be compared to the royalties that an author or a songwriter might get.  The song is written once, but the songwriter continues to get paid whenever someone uses his song.

Residual income sounds like a great thing.  And it is!  Don't get me wrong!  But it is dangerous to think that you can get a customer or a recruit and then just sit back and watch the money come pouring in.  Sometimes we get that idea and some times we are even taught it from our upline.  It's an exciting to think that with just a little bit of work, we can get greatly rewarded for an indefinite amount of time.

It doesn't really work that way.

Once you have a customer, treat him like gold.  Cultivate the relationship.  Make sure that you meet his needs.  Then once you are satisfied that you are doing all that you can to nurture that customer, go get another one.  The same principle applies to business recruits.

Don't subscribe to the thought that once someone has signed up with you, your work is done.  Yes, that person might be the one that brings you in considerable income, but circumstances change.  People change.  For whatever reason, that customer may stop buying.  Or that business partner may drop out, or just become inactive.

Continue to build.  Continue marketing both your product and your opportunity.  Keep learning how to do it better.

Even if you have ample residual income coming in, don't stop working.  Because contrary to what you may have been taught, residual income is usually not permanent.

Network marketing is NOT an easy, get-rich-quick plan.  It is not even an easy get-rich-slow plan.  It is a business.  It works in direct correlation to how much and smart you work.  If you don't work, you will not have much residual income.  And if you don't work, what residual income you do have will not last.

Treat your network marketing business AS a business.  You won't be disappointed if you do.

-- Roger Cox